Is your website mobile-friendly? If not, today, your business could drop position in mobile phone search rankings thanks to the latest Google search algorithm nicknamed “mobile-geddon”. As the name suggests, the change could spell disaster for many as Google favours mobile-friendly websites in mobile searches over sites that are not mobile-friendly. With up to 60% of search traffic coming from mobile devices, both big and small brands will be affected. According to research by Somo Global, a mobile marketing company, some top brands who will potentially drop rankings include Channel 4, Versace, American Apparel, Next, Daily Mail, Nintendo UK and [...]
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